About Centra Financial Group Service above all is more than just our motto. It is how we conduct our business with our clients and with our team. Since 1968, Centra Financial Group has been a trusted partner to individuals, businesses and families in the Rochester and Finger Lakes area. Our associates are well-rounded, knowledgeable professionals who can help clients realize and discover their goals and put in place the plan to achieve them. At Centra Financial Group, our client relationships are built on a platform of trust and open communications. Throughout the years, we have remained a privately held company...big enough to handle all of our clients’ needs, yet small enough to ensure we deliver personalized service. Our associates are registered representatives of Hornor, Townsend & Kent, Inc. (HTK). HTK is an investment firm offering a full range of investment products. As a member of a financial family that dates back over 165 years, HTK and its representatives have the benefit of significant financial strength and stability, while working independently to provide each client with an investment strategy to help meet their needs. HTK is a wholly owned subsidiary of The Penn Mutual Life Insurance Company.